Results That Matter
Industry: Wellness
Project Focus: Multi-Channel Campaign — Email Marketing & Paid Social
Channel: Meta Ads – Klaviyo Email Marketing
This wellness brand came to us with an untapped asset — a large subscriber database that had never been properly nurtured. We built their email marketing strategy from the ground up, introducing a structured campaign approach through Klaviyo while simultaneously running Meta Ads to drive new lead generation.
The results spoke for themselves. Within 3 months, email open rates grew from 17% to 24% — a significant achievement for a cold, unengaged list. On the paid social side, Meta Ads generated over 700 leads, and website sessions increased by 117% in the first month after we took over. Most notably, Klaviyo directly attributed an $8K order — demonstrating the revenue impact of a well-executed email strategy.
Results:
-Email Open Rate: grew from 17% to 24% over 3 months
-700+ leads generated via Meta Ads
-CPR $10.7 over 4 months
-117% increase in website sessions attributed to paid social in the first month after taking over the account
-$8K order directly attributed to Klaviyo email campaign
Client name withheld
Industry: E-commerce
Project Focus: E-commerce Growth Campaign — Paid Social & Organic Content
Channels: Meta Ads – Organic Social (IG & FB)
A Queensland-based e-commerce store selling premium electric bikes via their own website, physical store, and third-party retailers. With a high-ticket product starting at $3,000, the owner’s goal was clear: increase QLD-based online sales and drive more traffic to their Shopify store.
I built a full-funnel Meta Ads strategy designed around the considered purchase journey of a high-ticket buyer. Top-of-funnel focused on lifestyle reel videos pulled directly from the website to build awareness and stop the scroll. Middle-of-funnel content focused on education and social proof to build trust with warm audiences. Bottom-of-funnel delivered offer-led and product-focused ads to convert ready buyers.
Organic content was layered alongside paid to reinforce brand credibility and keep the audience engaged between touchpoints.
Results:
-292% increase in website sessions from paid Meta Ads
-51% of total traffic in the last month attributed to paid social
-125+ add-to-carts attributed to Meta Ads
-$26 average CPR — strong efficiency for a high-ticket product
Client name withheld
Industry: Allied Health
Project Focus: Awareness & Booking Generation Campaign
Channel: Meta Ads – Organic social (IG & FB)
A national optical retail brand with multiple locations across Australia, using an online booking system as their primary conversion point. The main KPI across all channels is confirmed bookings — making cost-per-acquisition the key performance metric.
While Google Ads remains the stronger direct-response channel for this brand, Meta Ads plays a critical role in driving awareness and keeping the brand top of mind across their target audience. The challenge was to make Meta work as efficiently as possible during the February to June period — historically the lowest booking season of the year.
Through continuous creative testing, audience refinement, and organic content aligned with the paid strategy, we managed to significantly improve performance despite the seasonal headwinds.
Results:
-30% decrease in CPA from February to June — during the lowest booking season
-800+ confirmed bookings generated via Meta this year
-56% increase in CTR in June
-11.9% increase in new users over the last 6 months
Client name withheld
Industry: Healthcare
Dental Clinic Expansion Campaign
Project Focus: Launch Campaign for New Clinic Location
Channels: Meta Ads + Google Ads + LP develop
CIOL (Centro Integral de Odontología) is a dental clinic based in Antofagasta, Chile, led by Dr. Luis Alarcón. As part of his expansion plans, Dr. Alarcón set out to open a second clinic in the city of Puerto Varas and needed a digital marketing strategy to build visibility and attract new patients.
We developed a multichannel lead generation funnel using Meta Ads and Google Ads to drive local awareness and bookings. The key campaigns focused on two high-conversion offers: teeth whitening services and a free first consultation — both designed to appeal to individuals seeking accessible, quality dental care in the area.
Despite operating in a highly competitive industry, we successfully stood out by refining our targeting, ad creatives, and landing page design. Over time, the campaign consistently increased website traffic, brand visibility, and appointment bookings.
Results:
-Booking Increase: +45% over the first 3 months
-Impressions: 78,000+ across Meta and Google
-Click-Through Rate (CTR): 4.2% average on Meta Ads
-Conversion Rate: 8.7% on landing page for whitening offer
-Cost per Lead: $4.90 USD
This campaign played a key role in establishing CIOL’s presence in a new city and building trust with local patients right from the start.
Industry:
Custom Manufacturing / Fabrication
B2B Lead Generation for Laser Engraving Services
Project Focus: B2B Acquisition Campaign to Attract Higher-Value Clients
Channel: Google Ads + LP Develop
Creativa Taller is a laser engraving company looking to expand its services to other businesses and increase its average order value. The General Manager wanted to position the brand as a reliable B2B provider capable of handling larger and more complex corporate orders.
Given the niche nature of the service and the B2B target audience, we conducted market research and determined that Google Ads would be the most effective channel to capture high-intent search traffic.
The first month of the campaign was a learning phase. While overall conversions were lower than expected, we successfully attracted a key client: Marca Chile, a high-profile national brand that added strong credibility to Creativa Taller’s portfolio.
In the following months, we restructured the landing page to improve its messaging and visuals — refining the copy to better speak to decision-makers and adjusting the design to reflect a more professional and trustworthy tone. These changes resulted in stronger engagement and a steady increase in qualified leads.
Results:
-Key Client Acquisition: Marca Chile (Month 1)
-Landing Page Conversion Rate Improvement: from 4.5% to 13.2%
-Cost per Lead: Reduced by 47% after optimising visuals and messaging
-Lead Quality: 2 out of 5 monthly leads converted into recurring B2B accounts
This project demonstrated how strategic messaging and UX improvements can significantly impact performance, especially in niche B2B markets.
Industry: Healthcare
Dental & Aesthetic Services
Project Focus: Lead Generation Funnel for Botox Services
Channels: Meta Ads + Google Ads + LP Develop
Dr. Mariana Rodriguez is a health and beauty professional specializing in dental care and aesthetic treatments. Our goal was to attract new clients interested in Botox services.
I started by evaluating different paid media channels, including Google Ads and Meta Ads. Over time, performance data revealed that Meta Ads (Facebook and Instagram) were the most effective for reaching the right audience.
I then designed a complete marketing funnel tailored to a specific target audience, featuring a clear message and an irresistible value offer. The funnel led prospects to a dedicated landing page, where they were encouraged to submit a form. Once leads came through, Dr. Mariana personally contacted them to convert inquiries into appointments.
Results:
-CTR: 3.8% (well above industry average for aesthetics)
-Conversion Rate: 18% on the landing page
-Cost per Lead: $10.60 AUD
-Lead-to-Appointment Rate: 60% of qualified leads converted into bookings within 72 hours
This campaign successfully increased bookings, improved lead quality, and helped Dr. Mariana expand her aesthetic services client base.